Case Study: Aprilaire Product App

Aprilaire Interactive Product Selector

Customers input their location and get a product reccomendation

Woman standing with Aprilaire app on tablet

Aprilaire needs an attractive and easy-to-use app to pair customers with their vast array of products as well as inform their team of the potential sale.

The challenge

AprilAire had a trusted product but lacked a digital presence that resonated with modern homeowners and professionals.

Outdated design that didn’t reflect product quality

Confusing site architecture made it hard to find information

No clear brand story or emotional connection

Our approach

We modernized AprilAire’s digital experience to match its reputation and drive user trust.

Refreshed the brand with a clean, health-focused aesthetic

Reorganized site structure for easier navigation and discovery

Clarified messaging to connect with both homeowners and pros

user journey mapping

The product you need, curated at your fingertip

01

Customer opens app to learn which product best fits their needs

02

The customer chooses their geographical location

03

The customer chooses the climate in their region

04

Products are shown based on the inputs from 2 and 3

05

Product is chosen and added to cart

06

Customer clocks checkout

07

Customer fills in contact information

08

Contact information is sent to online database for sales lead

Aprilaire produces machines to turn air clean. They specialize in humidifiers, dehumidifiers, air filters, and more.

Goals

Education

The customer will learn which products are offered directly correlating to region and climate.

Leads

A qualified lead is gathered with key sales information of exactly which product is needed.

The app should be based on visuals and simple layouts to gamify and not overwhelm the user. We will include a progress bar to not intimate the user and provide a visual end goal to their user journey.

Gamification

The home screen features a scratch-off type game to lure users into discovering facts. After all of the numbers are revealed it is programmed to progress to the next slide that features a simple explanation of Aprilaire.

Geography & Filtering

The apps key feature revolves in it having a customized experience based on region. One of the first things is to choose which area the customer is going to utilize the product. Instead of a dropdown and text-based selection, I chose to have a visual map. Once an area is clicked it changes to show that region.

Geographical Plotting

The backend consists of an excel database linked to specific products. All products are live in the background. As the user progresses through the initial forms the database is reordered and hides products that would not be applicable to their geographic region. This narrows down the choices and provides a cleaner and easier product exploration page

Products & Cart

Now that the customer has gone through the process of selecting their environment the customized product page is shown. You can view more details once you tap the product of your choosing.

Product Selection

Adding the products to your cart will add them into a database while browsing. After the user fills in their email information it links their contact to the items they are interested in. Upon completion, it brings them to a more detailed page explaining Aprilaire.

Data & ROI

The database is connected to an online API emailer that will send an email to the client with the potential customer's name and products chosen. A sales representative can reach out to the customer and walk through the products, what they offer and how they can benefit their house or construction project.

A vision realized

Conclusion

As the curtains fell on Grow18, the success of the event was etched not just in the memories of those who attended, but in the tangible outcomes that followed. Attendees left engaged, through interactive installations and digital interfaces registering high participation levels, indicating a deeper connection with the content and brand. Secondly, post-event feedback highlighted an unprecedented appreciation for the immersive brand experience, leading to an enhanced perception of Genpact as not just a corporate entity, but as a beacon of innovation and transformation in the industry. These outcomes not only reflect the fruition of our creative endeavors but also set a new benchmark for Genpact's future corporate events.